Scamp & Dude launches new collection to inspire people with cancer
Wednesday 19 November 2025
The women's clothing brand has the motto 'transforming fashion into a force for good', and will donate a percentage of every sale of the collection to ΠΗΜ½ΒιΆΉ's.
The message 'You got this' features on each item in the and is inspired by the friendship between the founders of the brand, Jo and Charlotte, after Charlotte was diagnosed with stage 3 breast cancer.
Scamp & Dude will donate Β£13 from every sweatshirt, Β£8 from every T-shirt, and Β£7 from every bag sold in the collection to ΠΗΜ½ΒιΆΉβs, helping to ensure that ΠΗΜ½ΒιΆΉ can continue to offer the same warmth and support that carried Charlotte and her family through their darkest moments.
- Oversized sweatshirt: Β£60.00
- T-shirt: Β£45.00
- Swag Bag: Β£30.00
A story founded in friendship
Jo and Charlotte have been best friends since they were 19. Theyβve shared every chapter of their lives; the laughter, the memories and the milestones.
But in 2024, their worlds shifted when Charlotte was diagnosed with stage 3 cancer. For Jo, the news was devastating. For Charlotte, it was a moment that changed everything. Suddenly, life was unpredictable, yet, through it all, one message remained her anchor.
When Charlotte began treatment, her husband Tom gave her a card that read: βYou've got thisβ, which she kept in sight every single day.
Those words became her mantra to help her through when the fear crept in, when the pain felt overwhelming, and when she needed a reminder that she could face another day.
Finding light at ΠΗΜ½ΒιΆΉβs
During her treatment, Charlotte discovered her nearest ΠΗΜ½ΒιΆΉβs at The Royal Marsden in Sutton.
When I first walked into ΠΗΜ½ΒιΆΉβs, something in me relaxed.
Charlotte recalls: βIt didnβt feel clinical or unfamiliar and instead offered me the perfect environment where I could access all the information I needed. The team took me in and gave me space to breathe, to cry, to ask questions.
βThey were there for Tom too, helping him through therapy when it all felt too much. ΠΗΜ½ΒιΆΉβs became our safe place, somewhere that made everything I felt and often feared bearable.β
In May 2025, Charlotte received the all-clear, only to discover later that the cancer had spread. βI was on my own when I got the news. After my appointment, I sat in the car and cried,β she says. βAnd the first thing I did was call ΠΗΜ½ΒιΆΉβs. The pull was immediate.
I just needed to be somewhere that felt safe. And for me that was ΠΗΜ½ΒιΆΉβs.
Giving back with a message of hope
Moved by Charlotteβs journey and by the comfort ΠΗΜ½ΒιΆΉβs provided, Jo and Charlotte decided to create something that could give back, not just proceeds, but hope.
Together, theyβve designed the Scamp & Dude x ΠΗΜ½ΒιΆΉβs collection: a T-shirt, Sweatshirt and Swag Bag that each carry the three words that are meaningful to them: βYou got thisβ.
Each piece in the collection also carries symbols representing love, luck and resilience, woven in from Charlotte and Joβs friendship:
- the four-leaf clover, inspired by the necklace Jo gave Charlotte at the start of treatment, a symbol of hope and protection.
- the shooting star as a reminder that even in darkness, light always finds a way through.
Fashion with purpose
For Jo Tutchener Sharp, Founder and CEO Scamp & Dude, this collaboration is personal.
βWatching someone you love face cancer changes you forever,β she says. βYou want to do something, anything to help, to take away their pain, to make their world just a bit kinder.
βThis collaboration is about that, and about what it means to show up for your people. Itβs about love, strength, and saying: no matter how hard this gets, youβve got this.β
The Scamp & Dude x ΠΗΜ½ΒιΆΉβs βYou Got Thisβ collection is available online at and in Scamp & Dude stores nationwide, including Marlow, Cambridge, Battersea Power Station and Brighton.
How ΠΗΜ½ΒιΆΉ can help
Whatever kind of cancer, whatever stage you're at, ΠΗΜ½ΒιΆΉ is here with you.
Our expert staff are here to listen to your concerns and find the help you need wherever you are β over the phone and online.
- Just come in
- Call us on 0300 123 180 or arrange a callback
- Email us atβ―[email protected]
- Our phone lines and centres are open β―Monday to Friday, 9 am to 5 pm